Affiliate Marketing

We Have All Seen Post On People Making Money Online, But HOW?

Affiliate Marketing: What, Why and How

Unlike other forms of marketing such as social media marketing and search engine marketing, the term “affiliate marketing” isn’t exactly self-explanatory. As a strategy, it spans across several platforms and formats, but it is just as easy to set up—and equally, if not more, rewarding. Here’s a helpful guide to the ins and outs of affiliate marketing.

What is affiliate marketing?

Affiliate marketing is a marketing strategy in which individual advertisers (known as affiliates) promote products and services on behalf of a particular business or merchant. In return, affiliates are rewarded with commissions when their marketing efforts generate sales or bring in customers.

Sounds pretty straightforward? Just wait until you hear the numbers. According to Business Insider, affiliate marketing today accounts for 15% of all revenue generated through digital media and a whopping 16% of all online orders. With such a huge chunk of the quickly-expanding online market at stake, this is one strategy you can’t afford to ignore.

US spending on affiliate marketing is projected to rise 10% annually between 2015 and 2020

Caption: US spending on affiliate marketing is projected to rise 10% annually between 2015 and 2020

Source: eMarketer

Luckily, due to the rise of several different online platforms tailored to a variety of business needs, getting started on this exciting new venture has never been easier. With just a few clicks, you too can claim your spot in the dynamic, ever-changing world of digital marketing.

How does affiliate marketing work? We give you the 3Ps



Three main parties are involved in the process of affiliate marketing: affiliates, businesses and customers. Businesses (also known as merchants, retailers or brands) are entities that wish to advertise or market their products and services. To do so, they seek out affiliates (also known as advertisers) who will promote them.

Individual affiliates include bloggers and social media influencers, while larger affiliates may take the form of advertising agencies. Affiliates usually have a defined personal brand and produce content relevant to their audience’s interests. Thus, it’s important to seek out affiliates whose content is most in line with the audience you want to reach—you wouldn’t work with a beauty blogger to advertise your auto repair shop!

Once a partnership has been established, affiliates will market the business’s products and services to their audience, in the hope of converting them into customers. This helps to generate publicity for the business as well as conversions and sales.


Made With

First, affiliates create and publish an ad, sponsored post or other promotional material to advertise the business’s product or service. (For example, a fashion blogger might run ads promoting a particular brand’s inventory.) This generates impressions and—more importantly—clicks, which bring consumers right to the business’s doorstep.

The process doesn’t end there, however. Once a customer has been directed to the business’s website, they’ll have to complete a conversion, and become full-fledged customers. The details of the transaction are tracked and recorded, before being validated and credited to the affiliate responsible.


Once this is done, affiliates will be granted a commission: essentially, a share of the profits made from the sale. However, as the definition of affiliate marketing becomes broader, affiliates don’t necessarily have to generate sales in order to be paid. There now exist several different payment models tailored to each individual business’s needs and goals, including:

  • Pay per sale. This is the most common payment model in affiliate marketing, in which affiliates are paid a certain percentage of the value of the product or service only when the consumer has made a purchase.
  • Pay per lead. As opposed to pushing sales, affiliates are paid when they successfully encourage consumers to perform other types of conversions that allow the business to retain them as a potential customer base: for example, subscribing to company emails or signing up for a free trial.
  • Pay per click. With this model, affiliates only need to redirect consumers from their site (like a blog or social media profile) to the business’s website. They are paid based on the percentage increase in web traffic they generate.

When executed well, these partnerships forged through affiliate marketing can be highly beneficial—and lucrative—to both affiliates and businesses.


What platforms can I use to conduct affiliate marketing?


Social media

By far one of the most popular (and fastest growing) platforms among both affiliates and businesses alike, social media is a great way to get started. Affiliates on social media typically take the form of influencers, who are usually individuals with large followings on popular sites like Instagram and Snapchat.

A sponsored post on Instagram Source: Social Media Examiner

Because their following is usually based around a particular set of interests, partnering with influencers is a convenient way to ensure a built-in audience for a business’s products and services. For example, a video game store can easily find an influencer who produces content related to gaming and sponsor a couple of posts.

Another popular platform where affiliate marketing can be conducted is blogs. Method-wise, they tend to be similar to social media (pay content creators to get sponsored posts), but they offer a much wider variety of formats including text posts, graphics and videos. Depending on the chosen blog, the intended audience may also be wider and less niche than that of social media, leading to more impressions.


Running ads on some of the Internet’s biggest websites is also a great way to get the word out about your business, or any sales and promotions currently on offer. Done well, ads don’t have to be a hindrance or an eyesore; instead, they can complement content already being produced, and make consumers more receptive to your message.

Caption: An Uber ad on the New York Times website relating to a recent editorial Source: Adweek


Company affiliate programmes

Some larger companies like Amazon have dedicated affiliate programmes to recruit affiliates, who then encourage consumers to buy from their website. Being a member of a company’s affiliate programme can be as simple as including a “Buy from Amazon” button on your website; but if you generate enough sales, it can be extremely rewarding.


Caption: Example of a blog that takes you to amazon
Source: ThisIsWhyImBroke


What are the benefits of affiliate marketing?

Affiliate marketing as a strategy has enormous benefits for both affiliates and the businesses that partner with them. For affiliates, it can be a convenient way to earn some passive income that extends into the long term; a single social media post, for example, can generate returns long after its initial publication date, if consumers continue to purchase products based on it. (Plus, you won’t have to deal with the nightmare that is customer support!)

For businesses, affiliate marketing is a great way to ensure that your products and services are being promoted alongside content that is relevant to both your audience’s interests and your business’s offerings. A vinyl store can choose to advertise only on music blogs; a bank can choose to advertise its services on websites about personal finance. In addition, affiliate marketing can guarantee prime placement and specially tailored posts, in comparison to search engine marketing where the placement of your ad is dependent on your bid and ad quality.

Digital Marketing

What is Digital Marketing?

Digital marketing is any form of marketing products or services that take place online. In order to connect with existing and future customers, businesses utilize the power of digital channels such as search engines, websites, influencers, videos, social media, email, etc.

Why Should You Be Utilizing Digital Marketing?

Digital marketing has become intrusive – it’s presence cannot be ignored. Over 80% of consumers use the web to search for products and services. Marketing is about capturing your audience at the right time and place.

Take the example of the image above, imagine you are at the train station and you need to grab food on the way back at that moment you will pull out your phone and search food on Google.

If your restaurant is on Google we can actually help you target people searching for food near your restaurant, this will naturally get you the customers that are searching around your restaurant’s vicinity

Businesses and marketers hence have to meet their markets on the platforms that they use. You have probably engaged with online content and get exposed to digital marketing as much and are wondering how it works which is why you are here.

Click here to set up a meeting with our digital marketing specialist to find out more.

Types of digital marketing:

Digital Marketing Icons

The first thing you need to know in digital marketing is the most common assets and tactics. After deciding on the tactics and assets, you will be able to begin designing your content. Below is a list of assets and tactics you can use for digital marketing.

Apart from the big boys such as Google & Facebook, Digital Marketing Assets are named/considered as:

Websites, online articles, social media platforms (Facebook, LinkedIn, Pinterest, Instagram,etc.), online directories, forums, online videos and many more

Speaking of Websites

“We are recognized as a top WordPress Website Design CompanyTop Digital Agencies Of 2020 according to DesignRush and Top Web Design Agencies Of 2020 according to DesignRush on DesignRush”

We are also recognized as best creative agency , marketing agency, Email marketing in singapore

Some Top eCommerce Development CompaniesTop eCommerce Web Design Companies and Top eCommerce Marketing Agenciesincluding ourselves. Read more about eCommerce Marketing Strategies OR How To Boost Sales OR eCommerce Marketing


Search Engine Marketing (SEM)

Google Pay Per Click (PPC) Campaigns are one of the most popular forms of SEM and are a highly effective way for business owners to advertise online – but you need a solid strategy to compete for the top ad position.

If you aren’t an SEM expert, don’t blow your budget trying to learn on the fly.

Search Engine Optimization (SEO) Part 1 SEO Part 2

The process of optimizing your online content is so that the search engine will show it up as the top result. An optimal online content will not only rank high on Google but on other popular search engines like yahoo, bing, etc. SEO marketing is the most fundamental method to increase the organic (free) traffic to your website as everyone uses this online method to start their search on the internet.

Content Marketing

Content marketing is simply creating content that is valuable and relevant to your consumers so that they will be attracted to your brand and will remain with it. The purpose of content is to attract viewers through their curiosity and interest with the purpose of directing them to your business. For example, if your Youtube video has relevant content to consumer’s interests, they will more likely be drawn into it.

Inbound Marketing (aka pull marketing)

Inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. This is similar to the full-funnel approach in marketing. Valuable online content to customers is potent in attracting potential consumers. Marketers use online content to attract their target customers onto their websites by presenting them on assets that add to the objective of your content. One of the easiest yet effective methods of inbound digital marketing is a blog, it allows you to post content that interest your ideal customers and eventually converting them.

Social Media Marketing

A way of driving your product and services to grow brand awareness, drive traffic and generate leads for your business. Social media channels have a proliferating base of users (or followers) and hence provide a large clout for your product. Instagram, for example, allows you to capture the highlights of your brand or service through captivating pictures. Twitter allows you to give short messages and add comments and hashtags. Facebook allows you to add videos, short messages and photos for your product and services. All social media platforms are very shareable and allow for comments for you to interact with your potential consumer. 

Affiliate Marketing

A process of receiving a commission for promoting someone else’s products or services. You can run a blog reviewing the product or a website offering several affiliated products and sell them. Some websites like Amazon and Qoo10 have an affiliate marketing programme which you can sign up with.

Native Advertising

Native advertising refers to advertisements that are primarily posts or articles paid to be featured on a platform alongside other, non-paid content. They blend into the webpage you are viewing and look very similar to them. When you find content labelled as “sponsored” or “recommended post” on a webpage you have just found a native advertisement. Youtube sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.

Email Marketing

Email marketing is the process of turning your leads into customers by sending out mass emails usually through a paid software to active email accounts to promote your product or services. It is used to direct people towards your business’ website.

Online PR (Influencers Marketing)

Online PR is the practice of influencing people by using web-based tools. Bloggers, for example, are able to influence people to your product. To use online PR effectively, you need to identify the tools that will influence your potential customers to engage with you. Tools for online PR discussion include blogs, press releases, social media (to know your audience) and search engines. It’s much like traditional PR, but in the online space.