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Digital Marketing Social Media Marketing

Social Media Marketing Crash Course

With 2.62 billion users worldwide in 2018 (projected to rise to 2.77 billion in 2019 alone), the rapidly expanding realm of digital marketing, social media marketing is one you cannot afford to miss. Its versatility, accessibility and global reach make it one of the go-to source of communications and information among an increasing proportion of consumers —and an especially attractive source of customers for advertisers and business owners alike.

In today’s crowded media landscape, it can be difficult for even the most experienced of marketers to see the forest for the trees, and avoid being overwhelmed by the sheer number of options available. Still, with just a little help from this handy guide, you can grasp the basics of social media marketing in next to no time. This exciting new frontier is yours for the taking!

How is social media marketing different from other forms of marketing?

As the name suggests, social media marketing primarily focuses on the use of online media channels like Facebook and Instagram to advertise your products and services, as well as reach out to potential customers. Sounds pretty straightforward, right? So what makes it so revolutionary?

The answer lies in the myriad ways in which it differs from traditional (usually print) media. Social media marketing offers you a whole host of platforms and media formats to work with, many of which are nowhere to be found in physical media like newspapers and magazines. Instead of relying on static images and walls of text in the pages of a periodical, you could be selling your brand through a new viral video or interactive display ad.

Moreover, the virtual lack of a time lag exhibited in online social media marketing is another point in its favour. With a traditional newspaper or magazine ad, customers might change their mind in the few seconds it takes to pick up the phone and dial your number. But with brand-new ad formats tailored specifically for the digital age, their newfound accessibility and convenience make it that much more likely that they’ll click on your website directly—and maybe stay a while.

What do I need to know?

Before you make the jump from traditional to social media marketing, it’s important to consider the needs and goals of your business, as well as your intended audience. Anyone can set up profiles on five different social media platforms, but it takes good planning, foresight and no small amount of skill to use them well.

Source: Medium

Here are a few points to take note of when planning your social media marketing strategy:

Business goals

Social media marketing can be used to accomplish many things, so you need to decide which of those aims are most important to you and your brand. If you’re just starting out, it may be wiser to focus on raising awareness for the time being instead of aggressively converting potential customers. But if you’ve been in the business for a few years, you may want to turn your attention to cultivating a larger base of loyal, repeat customers. (Or maybe, like all business owners, you just want to increase the return on your investment.)

Target demographic

The first and most basic tenet of marketing is to know your audience, and the same is true even of social media, where you can reach almost anyone in the world at the drop of a hat. Being able to narrow down your audience will allow you to employ tried-and-tested social media marketing techniques much more effectively, and enjoy higher returns on the same investment of time and money.

Source: Barrett Marketing Blog

While marketing your products and services indiscriminately to every type of consumer does have its benefits (like increasing overall awareness), it’s much more beneficial to your business to target specific age groups or genders, or at least segment your market into groups with similar characteristics. This helps you create content that’s more relevant to certain audiences—which, in turn, makes them more likely to become customers.

Industry

Not all businesses are created equal, and nowhere is this more evident than in your choice of platform. Above all, it’s imperative that you use a channel that best showcases your brand’s unique features and achievements. For example, a cosmetics company would use Instagram to show off the results of their newest line of skin creams, while an auto repair shop might do just fine with a text-based website describing their services.

Platform features

Before you sign up for an account on any service, it’s also worth asking yourself what each particular platform can offer. If you’ll be releasing content in a range of formats, including photos, videos and text, Facebook is probably your best bet—plus, its convenient feedback channels and profile sections are especially useful for businesses. But if you’re looking to focus on a particular type of content, like videos or blog posts, it might be better to find a site specialising in that format.

Where do I start?

This question is asked by every newcomer to the world of social media marketing, but you’ll be pleased to hear that getting your online presence off the ground is much easier than it seems. After you’ve decided on the appropriate channels to use and the audience you’d like to reach, all that’s left is to set up profiles for your business and get cracking.

Besides details like your location, opening hours and contact information, a good place to start is with a well-written bio that showcases your brand’s identity and philosophy. Keep it short and to the point, but don’t be afraid to jazz it up a little to express what’s truly unique about your business. (And don’t forget to pick a good profile photo to go with it!)

Source: Giphy

 

What forms of marketing are available?

Brand page

Often seen as an introduction or first step to the dynamic field of social media marketing, running your own brand page is the most fundamental aspect of maintaining an engaging online presence. On it, you’ll be able to post updates about the most recent developments in your business, such as a new line of products or a discount on services offered, and directly communicate with potential customers on your page. Gradually, you’ll cultivate an online following that you can then convert into customers.

Behind the scenes, social media also allows you to follow rivals or larger companies in the same industry, giving you unparalleled access to best practices and exciting new ideas. While the time and effort required can certainly be daunting, the payoff in the long term will be immense.

Social media ads

Social media marketing isn’t just about connecting with potential customers: it’s also a great way to get the word out about your brand, by making use of its sizable user base. Traditional forms of promotion, such as ads, have found new homes in the veritable treasure trove of content generated on social media every day. On many of today’s most popular social networks, you’ll find a variety of ad services catering to businesses and their needs, making it easier than ever to set up your own campaign. Best of all, using data from their own users, you’ll be able to target the audiences you want.

Source: @grabfoodsg on Instagram

How do I measure my success?

Metrics are a great way of finding out which channels are most valuable to your brand, and actions you can take to increase your overall impact. Luckily, there’s a wide variety of statistics and data available for your perusal, including:

Impressions

This is the number of unique users who viewed your profile or content. It’s most useful in helping you estimate the total reach of your social media presence, and letting you know whether you should make more effort to expand.

Clicks

This is the number of users who clicked on links in your content and were directed to your website or homepage. Knowing where and when clicks are made is crucial to understanding when people are most likely to buy your product.

Engagement

This is separate from clicks in that it measures how many users interacted directly with your content; for example, leaving a like or sharing it with their friends. If you’re seeing a lot of impressions but a low share of engagements, it may be time to revisit the kind of content you’re producing.

Hashtags

Hashtags are a great way to make yourself part of the cultural conversation on social media, as they make your content more likely to be found by users with relevant interests. Which hashtags on your posts bring you the highest number of impressions and engagements? Which ones will ensure that your content is seen? And finally, which ones are most commonly associated with your brand?

Conversions

Of course not forgetting the most important conversions, number of phone calls, enquiries tangible results that you can measure which in the end brings you the most $$$

Written By: Soh Ying Qi

 

Categories
Digital Marketing

What is Digital Marketing?

Digital marketing is any form of marketing products or services that take place online. In order to connect with existing and future customers, businesses utilize the power of digital channels such as search engines, websites, influencers, videos, social media, email, etc.

Why Should You Be Utilizing Digital Marketing?

Digital marketing has become intrusive – it’s presence cannot be ignored. Over 80% of consumers use the web to search for products and services. Marketing is about capturing your audience at the right time and place.

Take the example of the image above, imagine you are at the train station and you need to grab food on the way back at that moment you will pull out your phone and search food on Google.

If your restaurant is on Google we can actually help you target people searching for food near your restaurant, this will naturally get you the customers that are searching around your restaurant’s vicinity

Businesses and marketers hence have to meet their markets on the platforms that they use. You have probably engaged with online content and get exposed to digital marketing as much and are wondering how it works which is why you are here.

Click here to set up a meeting with our digital marketing specialist to find out more.

Types of digital marketing:

Digital Marketing Icons

The first thing you need to know in digital marketing is the most common assets and tactics. After deciding on the tactics and assets, you will be able to begin designing your content. Below is a list of assets and tactics you can use for digital marketing.

Apart from the big boys such as Google & Facebook, Digital Marketing Assets are named/considered as:

Websites, online articles, social media platforms (Facebook, LinkedIn, Pinterest, Instagram,etc.), online directories, forums, online videos and many more

Speaking of Websites

“We are recognized as a top WordPress Website Design CompanyTop Digital Agencies Of 2020 according to DesignRush and Top Web Design Agencies Of 2020 according to DesignRush on DesignRush”

We are also recognized as best creative agency , marketing agency, Email marketing in singapore

Some Top eCommerce Development CompaniesTop eCommerce Web Design Companies and Top eCommerce Marketing Agenciesincluding ourselves. Read more about eCommerce Marketing Strategies OR How To Boost Sales OR eCommerce Marketing

 

Search Engine Marketing (SEM)

Google Pay Per Click (PPC) Campaigns are one of the most popular forms of SEM and are a highly effective way for business owners to advertise online – but you need a solid strategy to compete for the top ad position.

If you aren’t an SEM expert, don’t blow your budget trying to learn on the fly.

Search Engine Optimization (SEO) Part 1 SEO Part 2

The process of optimizing your online content is so that the search engine will show it up as the top result. An optimal online content will not only rank high on Google but on other popular search engines like yahoo, bing, etc. SEO marketing is the most fundamental method to increase the organic (free) traffic to your website as everyone uses this online method to start their search on the internet.

Content Marketing

Content marketing is simply creating content that is valuable and relevant to your consumers so that they will be attracted to your brand and will remain with it. The purpose of content is to attract viewers through their curiosity and interest with the purpose of directing them to your business. For example, if your Youtube video has relevant content to consumer’s interests, they will more likely be drawn into it.

Inbound Marketing (aka pull marketing)

Inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. This is similar to the full-funnel approach in marketing. Valuable online content to customers is potent in attracting potential consumers. Marketers use online content to attract their target customers onto their websites by presenting them on assets that add to the objective of your content. One of the easiest yet effective methods of inbound digital marketing is a blog, it allows you to post content that interest your ideal customers and eventually converting them.

Social Media Marketing

A way of driving your product and services to grow brand awareness, drive traffic and generate leads for your business. Social media channels have a proliferating base of users (or followers) and hence provide a large clout for your product. Instagram, for example, allows you to capture the highlights of your brand or service through captivating pictures. Twitter allows you to give short messages and add comments and hashtags. Facebook allows you to add videos, short messages and photos for your product and services. All social media platforms are very shareable and allow for comments for you to interact with your potential consumer. 

Affiliate Marketing

A process of receiving a commission for promoting someone else’s products or services. You can run a blog reviewing the product or a website offering several affiliated products and sell them. Some websites like Amazon and Qoo10 have an affiliate marketing programme which you can sign up with.

Native Advertising

Native advertising refers to advertisements that are primarily posts or articles paid to be featured on a platform alongside other, non-paid content. They blend into the webpage you are viewing and look very similar to them. When you find content labelled as “sponsored” or “recommended post” on a webpage you have just found a native advertisement. Youtube sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook advertising and Instagram advertising.

Email Marketing

Email marketing is the process of turning your leads into customers by sending out mass emails usually through a paid software to active email accounts to promote your product or services. It is used to direct people towards your business’ website.

Online PR (Influencers Marketing)

Online PR is the practice of influencing people by using web-based tools. Bloggers, for example, are able to influence people to your product. To use online PR effectively, you need to identify the tools that will influence your potential customers to engage with you. Tools for online PR discussion include blogs, press releases, social media (to know your audience) and search engines. It’s much like traditional PR, but in the online space.