deco blue curve

RESOURCES

BLOG

deco purple curve
CONTENTS
WHAT IS DIGITAL MARKETING
WHAT ARE THE DIFFERENCES BETWEEN DIGITAL MARKETING AND TRADITIONAL MARKETING?
WHAT ARE THE BENEFITS OF DIGITAL MARKETING?
HOW TO SELECT THE RIGHT DIGITAL MARKETING AGENCY FOR YOUR BUSINESS?
HOW CAN A LEADING DIGITAL MARKETING AGENCY LIKE CLEVERLY SG BENEFIT YOUR BUSINESS?
ARE YOU READY TO BOOST YOUR BUSINESS?
Unlock growth with a top-notch Digital Marketing Agency in Singapore

05 March 2024

BOOST YOUR BUSINESS WITH A LEADING DIGITAL MARKETING AGENCY IN SINGAPORE

SHARE NOW:

WHAT IS DIGITAL MARKETING?

Digital marketing, also known as online marketing, uses digital channels to promote products or services. When compared to traditional marketing, which is the use of billboards and print ads, they both share the same goals of building brand awareness and driving sales. As we see the number of internet users rising continuously, it makes sense to target where your audience can be found.

Contrary to popular belief, digital marketing is not limited to ads on social media, and email marketing, as it can also take the form of:

  • Search Engine Optimisation (SEO)
  • Content marketing 
  • Affiliate marketing
  • Pay-Per-Click marketing

WHAT ARE THE DIFFERENCES BETWEEN DIGITAL MARKETING AND TRADITIONAL MARKETING?

 

Digital Marketing

Traditional Marketing

Medium of promotion

Products and services are promoted through digital platforms such as social media, search engines, and websites. 

Products and services are promoted through traditional advertising such as billboards, flyers, radio, and television. 

Reach

Digital marketing provides you with a broad reach. Some platforms may allow you to narrow your audience by demographics, socioeconomic groups, locations, and interests.

Traditional marketing is limited to a single area, with exposure depending on the amount of people that frequent the location. There is also no guarantee that the audience will be interested in your product or service. 

Cost

Generally more cost-effective compared to traditional marketing. 

Can be costly especially if you would like to advertise on television or radio during prime time. Similarly, it can be expensive when it comes to popular publications such as magazines and newspapers. 

Engagement

Allows for direct engagement between you and your audience. Businesses can respond to the comments of their audience and interact with them through polls, contests, and other features. 

It is a one-way street, with the audience only being able to receive your message. You and the audience are unable to interact with each other. 

Flexibility

Campaigns are easily adjusted with immediate changes. If you would like to see changes made based on real-time data, it can be done. Optimisation of your strategy is also possible and considered common when it comes to digital marketing. 

Once the advertisement has been placed, changes will be difficult to pull off as it will be costly and time-consuming.

Analytics

Metrics of click-through rates, conversions, and the behaviours of your audience are available for you to analyse and measure. 

Analytics and measurement of performance can only be carried out through physical means such as surveys. It is often a challenging task to analyse the campaign’s effectiveness. 

Transform your online presence with a leading Digital Marketing Agency in Singapore

WHAT ARE THE BENEFITS OF DIGITAL MARKETING?

Reach a wider audience

Your audience is no longer confined to geographical borders with digital marketing. When you run a campaign online, it can reach anyone, regardless of their time zone or location. With certain platforms such as Google Ads, you can even narrow down to which segment of the audience that are to be targeted. This allows for a more precise reach, placing your products or services in front of those who are more likely to be interested.

Greater return on investment (ROI)

Digital marketing is more cost-effective. It often has lower costs per impression or clicks, compared to having to run your advertisement on the radio or television. Online advertising platforms such as Google Ads, allow you to set a budget and pay only when your ad is clicked or viewed, increasing your ROI. 

Ability to personalise content

You can personalise your messages based on user behaviour, preferences, and demographics. Through techniques like email segmentation and personalised content recommendations, you can tailor your marketing efforts to individual consumers. Compared to traditional marketing which uses a one-size-fits-all approach, digital marketing allows for a higher level of customisation. This approach can increase engagement and conversion rates, as consumers are more likely to respond positively to messages that are relevant to their interests and needs. 

Measurable results for you to act on

How do you know if a campaign is having the intended effect? With digital marketing, you will be provided with detailed metrics on click-through rates, conversion rates, engagement, and organic traffic. Combined with the ability to engage directly with your targeted audience, you can gather information on what they need, as well as, what interests them. This can help in driving the direction of your marketing efforts.

HOW TO SELECT THE RIGHT DIGITAL MARKETING AGENCY FOR YOUR BUSINESS?

Read their Reviews

The quickest way to know if a digital marketing agency is suited for your business is to read their reviews. They often reflect the level of satisfaction that clients have experienced when working with the agency. It can be valuable in helping you gauge their reputation, reliability, and the quality of their services.

In addition to reading their reviews, you should also have a look at the agency’s portfolio. It provides an insight into their past work and the results they achieved for other clients. This will show you whether they have the experience you require. 

Clear Communication

Having to constantly chase after an agency for progress updates is not a pleasant experience. It is important to find one which provides timely updates on the performance of your campaigns, along with any changes that need to be made. You should be able to see this from the beginning, in which the agency should set clear expectations about the goals they plan to achieve, the timeline to reach them, and the budget required. 

Data-Driven Services

A good digital marketing agency should speak of its services based on concrete data and metrics, instead of vague assurances. This could take the form of outcomes such as improved website traffic, a boost in ROI, and higher conversion rates. It is crucial in helping clients such as yourself make informed decisions on whether an agency is aligned with your goals. 

Unleash the full potential of your brand with our cutting-edge Digital Marketing Agency in Singapore

HOW CAN A LEADING DIGITAL MARKETING AGENCY LIKE CLEVERLY SG BENEFIT YOUR BUSINESS?

Saves Time and Cost

Hiring an in-house team will undoubtedly take a long time and can be financially costly. And if you are thinking of performing DIY when it comes to digital marketing, you will most likely be spending hours pouring over guides on the internet. Outsourcing to a leading digital marketing agency like ours can save you time and money. With a team of experienced professionals, we can efficiently handle all aspects of your marketing campaign. 

Access to the Latest Tools and Technology

Digital marketing is constantly evolving, and with this comes new tools and technologies emerging all the time. By partnering with a leading digital marketing agency, you can gain access to the latest technology and tools to stay ahead of your competitors. 

Access to Specialised Skills and Expertise

SEO, SEM, content marketing, and social media marketing all fall under the term digital marketing. Trying to master all of these areas on your own or with an in-house team can be overwhelming. When you work with us, you gain access to a team of specialists with expertise in each of these areas. This ensures your marketing efforts are handled by professionals who understand the latest trends and best practices.

ARE YOU READY TO BOOST YOUR BUSINESS?

At Cleverly SG, we pride ourselves as a digital marketing agency in Singapore which operates based on transparency and strategic thinking. Contact us today to discover the host of services we provide and end the chore of scouting out different agencies permanently.