SERVICES

ChatGPT Ads in Singapore

Reach Customers While They’re Actively Exploring Their Options on ChatGPT

Put your brand in front of potential customers while they are researching, comparing options and looking for answers on ChatGPT. With ChatGPT becoming an increasingly important part of how people research, compare and discover brands, we see ChatGPT Ads as an exciting new channel for businesses to explore.

That is why Cleverly is preparing ahead. Cleverly is preparing early to bring ChatGPT Ads services to businesses in Singapore. Our goal is to help SMEs understand this new advertising opportunity and be ready to take advantage of it once it becomes available.

ChatGPT Ads is not yet available to advertisers in Singapore. Register your interest with Cleverly today and be among the first to explore this new advertising channel when it launches.

How do the ads appear in ChatGPT?

Ads in ChatGPT appear alongside relevant conversations. They are separate from ChatGPT’s response. Here is an overview of how it typically works. A user will start with a prompt or questions such as:

A customer with a mole concern may ask: “Which aesthetic clinic in Singapore provides mole removal treatment with better reviews?”
A marketing manager may ask, “How to improve ecommerce conversion rate”
A homeowner may ask, “Ergonomic office chair recommendations in Singapore?”
A traveller may ask, “What are the best family-friendly hotels in Singapore?”

ChatGPT first provides its normal answer to the user’s question. Under the response, the user may see a sponsored card from an advertisement that is considered relevant to the conversation.

A typical ChatGPT ad includes:

Advertiser name
Brand logo
Headline
Short description
Image
Link to a relevant landing page

As ChatGPT shows ads based on what a user is asking, your brand can be discovered by potential customers when they are actively researching their options.

Types of ChatGPT Ads Format Currently Available

Since ChatGPT’s ad system is still relatively new and remains in beta, the available ad formats may still be expanded. Below, we outline the different types of ChatGPT Ads available today to help you understand each format and choose the one that best suits your campaign goals.

Shopping Carousel Ads

Shopping carousel ads show several product cards that include your brand and product name, along with your product images and brief information about their price and stock status. This format is ideal for e-commerce businesses, retailers, and consumer brands, as their product catalogues can be highly visually differentiated. These ads are especially helpful when users are searching with purchase intent, with price and availability as the main decision factors.

We help you combine your best creative assets and accurate product information with natural descriptions over database-style copy. This ensures your products are compelling and relevant when ChatGPT’s users express explicit shopping intent.

For example, a home appliance brand may display a carousel featuring products such as: “[Brand] Cordless Vacuum Cleaner: $499, In Stock”, alongside other vacuum cleaner options that users can compare. Users can click a purchase button and get redirected to the product advertisement page to place their order.

What Our ChatGPT Ads Management May Include After Launch

Advertiser Account Setup

We help set up your ChatGPT advertiser account with your business information, setting up billing details and planning a tailored campaign structure based on your goals. We also conduct thorough policy and landing-page checks to ensure full compliance.

Campaign Strategy and Setup

We help design your campaign strategy by selecting the right campaign objective and defining country and location targeting to reach your ideal audience. We also guide you on allocating a budget that maximises your return, providing CPC or CPM bidding recommendations based on your specific goals. We then provide ad-group creation and context-hint development to ensure your ad relevance.

ChatGPT Ads supports CPC, CPM, and oCPC buying options with a relevance-weighted, second-price auction. However, the platform remains in beta, and its features may change before it becomes available locally.

Ad Creation and Testing

After setting up your campaign strategy, we proceed by generating options for headline and description variations based on different customer-intent angles. We also prepare high-quality image assets that capture attention, while ensuring your ads lead to relevant landing pages for a streamlined user experience. We then conduct creative testing and refinement to identify optimal combinations before going into full launch.

Campaign Monitoring and Optimisation

Once your ChatGPT ads are running, we help monitor your campaigns closely by tracking budget and delivery performance, reviewing CTR and CPC metrics, and analysing conversion performance. We also implement continuous improvements to your ads and landing pages, refining context-hints for better relevance and providing monthly reporting to keep you informed of your ads' performance for actionable insights.

Is ChatGPT Advertising Suitable for Your Business?

ChatGPT advertising may be worth exploring for businesses whose customers conduct significant research or comparison on AI chatbots before enquiring with a business or purchasing a product. Keep in mind that the suitability of ChatGPT ads for your specific brand may vary based on platform availability in your local market, existing policies, budget, and the nature of your specific products or services.

Potential industries that may benefit from ChatGPT ads include:

Education and tuition
Professional services
Home improvement
Technology and software
Financial services, subject to applicable advertising policies
E-commerce
Jewellery and high-consideration retail
Property and interior design
Travel and hospitality

Why Prepare with Cleverly?

Leverage Our Expertise Across Industries

Cleverly’s digital marketing team can help you plan, launch, and optimise ChatGPT ad campaigns in one streamlined experience. With deep expertise across various niches, we recommend strategies tailored to your industry, whether it is B2B, IT, retail, e-commerce, home improvement, travel, or others.

Refine Campaign Performance

Get actionable insights that can guide you to make adjustments as campaigns run, allowing you to invest more confidently in ads that are already driving results.

Ensure Brand Compliance and Ad Quality Control

We thoroughly review each ad in-house to help ensure your messaging is appropriate and meets platform guidelines and applicable advertising policies in your industry. This is especially important for industries such as healthcare or financial services, where ads are strictly enforced by authorities like the Singapore Advertising Standards Authority (ASAS).

Get Reliable Support Across Channels

We ensure your ChatGPT ads plan aligns with your overall digital marketing. With other services such as Google Ads, SEO, AI SEO (GEO & AEO), and social media ads, we help handle your broader digital marketing needs, ensuring every channel works together for optimal results.

Industries That We Provide Services For

Aesthetic Clinic

Orthopaedic Clinic

GP Clinic

Specialist Physicians

Dentists

Optometrists

Pharmaceutical

Therapists/Counsellors

B2B Business

Small Business

Beauty Salon

Spa

Law Firms

E-Commerce

SaaS

IT

Automotive Industry

Finance Industry

Manufacturing

Engineering

Educational

FMCG

Construction

How ChatGPT Advertising May Work Differently from Google Ads

Brands and marketers may be wondering how different ChatGPT’s advertising platform is from the more familiar Google Ads. Below is a side-by-side comparison table that covers the most essential factors to understand.

Feature	ChatGPT Ads	Google Ads
Billing Model	ChatGPT Ads Currently supports CPC (cost per click), CPM (cost per 1,000 impressions), and oCPC (conversion-optimised cost per click) campaign options.	Google Ads Supports multiple bidding and optimisation strategies depending on campaign type.
Ad Placement	ChatGPT Ads Ads appear within the ChatGPT experience and are matched based on conversation topics and user intent.	Google Ads Ads appear across Google Search results as well as Shopping, YouTube, Gmail, Discover, Maps, and the Google Display Network, with placement determined by keywords, audiences, and campaign settings.
Targeting Approach	ChatGPT Ads Uses context hints, your selected country, and the overall intent of the user's conversation to determine whether an ad is relevant. Relies more on ChatGPT's understanding of the conversation rather than exact-match keyword targeting. Context hints can describe relevant topics or customer needs, but they do not guarantee that the ad will appear for a specific question.	Google Ads Uses keywords, audience segments, location, demographics, devices, placements, and remarketing, depending on campaign type. Advertisers have more direct control over who may see the ad and which searches or audiences to target. Advertisers can use match types, negative keywords, and audience exclusions to refine targeting.
Effect of Bidding on the Chances of Ad Appearance	ChatGPT Ads A more competitive maximum CPC or CPM bid may increase campaign delivery. ChatGPT uses a relevance-weighted auction to determine how closely the ad matches the user's live conversation, so the highest bidder does not automatically win.	Google Ads Increasing the bid can improve an ad's chance of appearing or achieving a more prominent position. The bid is only one part of Google's Ad Rank calculation. Other factors include ad quality, landing-page experience, competition, and the context of the search.
Ads Visibility for Users	ChatGPT Ads Ads may be visible to eligible adult users on the Free and Go plans in supported testing markets. Ads do not appear on Plus, Pro, Business, Enterprise, and Edu accounts. Ads are also not visible in Temporary Chats or certain sensitive conversations.	Google Ads Selected ads may appear based on location, search behaviour, targeting settings, campaign eligibility, and other auction factors.
Campaign Measurement	ChatGPT Ads Measures impressions, clicks, spend, CTR, CPC, CPM, and conversion tracking through the OpenAI Pixel and Conversions API. As the platform is still developing, its measurement ecosystem is currently less established than Google Ads and GA4.	Google Ads Provides comprehensive measurement including clicks, conversions, ROAS, call tracking, ecommerce purchases, and attribution through Google Ads and GA4.

Other Google Ads Services
We Provide

Google Ads are flexible based on your budget and marketing needs. Let’s see what Google services we provide that can help boost your business!

Display Ads

Display ads feature interactive elements such as pop-ups, banners, images, and texts on the Google Display Network’s apps and websites, such as YouTube, Gmail, and even Maps! With our expertise, we will directly advertise your products and services on relevant websites to your target audience as they browse for what they are looking for.

To take it up a notch, we are prodigies at leveraging Google’s new Smart Display ads that help you convert clicks to customers at every stage of their buying journey. Leave it to us to design a mix of eye-catching copies and designs for your brand that will later grace Google’s Display Network.

OUR GRANTS

Get Up To 50% PSG Support!

SMEs are eligible for up to 50% Productivity Solutions Grant (PSG) support for the adoption of Athena E-Store Solution and DM Cleverly Digital Marketing Packages, Pre-Approved Solutions under the IMDA SMEs Go Digital programme.

Don’t let cost stop you from taking your business to new heights! As IMDA SMEs Go Digital’s pre-approval vendor, our clients can apply for grants in Digital Marketing and E-Commerce.

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Frequently Asked Questions About ChatGPT Ads Service in Singapore

When are ChatGPT Ads expected to launch locally?

OpenAI has announced plans to launch ChatGPT ads in Asian markets as regional rollout waves. Since ChatGPT ads have become active for users in Japan and South Korea, we can expect them to launch in Singapore in their upcoming regional deployments in 2026 or 2027.

Is ChatGPT Ads the same as AEO?

No, ChatGPT ads are not the same as Answer Engine Optimisation (AEO). While ChatGPT ads are sponsored placements, AEO is an organic content restructuring process that helps brands get cited by AI engines in their answers. Brands can benefit from integrating both strategies to build visibility and drive conversions in this AI-powered era.

Are medical, healthcare, financial or other regulated businesses eligible?

Regulated businesses such as medical, healthcare, and financial services are partially eligible for ChatGPT Ads. There will be strict case-by-case manual approval and tight contextual boundaries, and we can help prepare ad content and landing pages that meet these compliance requirements.

How much will ChatGPT Ads cost? How will you recommend an appropriate starting budget?

For brands getting started with advertising on ChatGPT, we suggest starting with a budget that aligns with their campaign goals, then testing different bidding options to compare performance. You can also adjust the budget gradually based on the real-time performance of your ads. Our team will also help assess your industry, target audience size, and conversion objectives to suggest a suitable entry point based on your budget.

Can I target users by country, location, age or interests?

Yes. Aside from using contextual intent matching, ChatGPT ads can also target users by their country. Since the platform remains in beta, its targeting capabilities may be updated to include other criteria over time.

Can I choose the exact questions or conversations where my ad appears?

No, you cannot choose the exact questions where your ad appears. ChatGPT Ads use a real-time semantic matching system, where you can provide context hints rather than exact-match keyword bidding. This means your ads can be shown in relevant conversations rather than solely relying on exact keyword matches. This gives you broader and more natural coverage, reducing wasted spend on mismatched traffic.

Does the landing page need to be hosted on my main website?

Not necessarily. You can use a branded subdomain, separate campaign website, or third-party landing page platform such as Instapage. We can also help set up and host your landing page depending on your technical preferences and budget.

Will you design or develop the landing page?

Yes, we can help design and develop landing pages that are tailored specifically for your ChatGPT ad campaigns. We ensure that your landing page has clear calls-to-action with fast load times and mobile responsiveness, allowing you to maximise conversions and user experience.

Does my website need strong SEO or AEO before I can advertise?

Although it is not a strict requirement to run ads, we highly recommend having strong SEO and AEO in place before you begin advertising. A well-optimised website builds trust and credibility and improves your organic visibility, while ensuring that users who click your ads can find relevant and authoritative answers for their questions. Moreover, as platforms often favour advertisers with high-quality landing pages, an SEO and AEO-optimised landing page may offer you better ad placements and lower costs over time.

Register Your Interest in ChatGPT Ads

Ready to get started with ChatGPT ads?

Let us help you plan a ChatGPT ad campaign alongside your broader digital marketing strategy with the expertise to help you succeed.

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