iOS 14 is an apple update on their devices mainly for improvement in software, widgets, new functionalities, etc AND this time PRIVACY.

If we take a look at the privacy and data use here, you will see something familiar that looks like the image below

What’s happening here is that apple users will be given the option to be tracked when using apps.

Below is the examples that we retreived from https://developer.apple.com/app-store/user-privacy-and-data-use/

Examples of tracking include, but are not limited to:

• Displaying targeted advertisements in your app based on user data collected from apps and websites owned by other companies.
• Sharing device location data or email lists with a data broker.
• Sharing a list of emails, advertising IDs, or other IDs with a third-party advertising network that uses that information to retarget those users in other developers’ apps or to find similar users.
• Placing a third-party SDK in your app that combines user data from your app with user data from other developers’ apps to target advertising or measure advertising efficiency, even if you don’t use the SDK for these purposes. For example, using an analytics SDK that repurposes the data it collects from your app to enable targeted advertising in other developers’ apps.

Because of this, most Facebook & Instagram ads are greatly affected because a large % of apple users will be asking apps not to track.