Social Media Ads
Hello Joi engaged us to manage Meta ads across Facebook and Instagram to generate more enquiries for their party-related services, including party backdrops and dessert table setups. The campaign focused on driving messaging conversations, helping potential customers enquire directly through Meta platforms. The main goal was to increase reach, improve engagement, and reduce the cost per enquiry so the advertising budget could be used more efficiently.
Before
After
After campaign optimisation, the main messaging campaign showed stronger overall performance compared to the previous campaign period.
The campaign recorded an increase in visibility, with impressions improving from 105,195 to 133,899. Reach also increased from 27,291 to 43,554, allowing the ads to be shown to a wider audience.
Clicks also improved from 4,382 to 5,493, showing that more users were engaging with the ads.
Most importantly, the cost per messaging conversation reduced from $8.82 to $6.72, which is around a 24% improvement in cost efficiency.
Overall, the campaign was able to generate more exposure, more clicks, and a lower cost per result.
One-Stop Digital Marketing Provider
If you have any questions or doubts, feel free to contact us and we will get back to you soon!
