Social Media Ads
Hybrid Shop engaged us to manage Meta ads across Facebook and Instagram to promote their hybrid battery-related services and generate more customer enquiries through messaging campaigns. The campaign focused on reaching users who were likely to be interested in hybrid battery replacement or servicing, while encouraging them to start a conversation directly through Meta platforms. The main goal was to improve campaign visibility, increase enquiry opportunities, and reduce the cost per messaging conversation.
Before
After
Before optimisation, the campaign generated messaging conversations at a cost of $18.72 per result. The campaign was then refined to focus on a clearer hybrid battery offer and stronger messaging campaign delivery.
After optimisation, the cost per messaging conversation decreased to $11.18, representing a 40.3% reduction. Impressions also increased from 62,680 to 101,560, showing a 62.0% improvement in campaign exposure.
Overall, the campaign became more cost-efficient, helping the business generate messaging enquiries at a lower cost while reaching more potential customers.
The campaign also had lower impressions and reach, which limited the opportunity to connect with more potential customers who may be looking for hybrid battery solutions.
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