Social Media Ads
Read With Me engaged us to run Meta ads across Facebook and Instagram with the goal of generating more enquiries and engagement through messaging campaigns and lead-focused campaigns. The campaign objective was to improve audience reach, increase meaningful interactions, and reduce the cost per result so the brand could generate enquiries more efficiently within a controlled advertising budget.
Before
After
After optimisation, the Meta ads campaign showed a stronger cost efficiency across key engagement campaigns.
For the Read With Me Engagement Campaign, the cost per messaging conversation started improved from $20.22 to $10.76, which is about a 47% decrease in cost per result.
For the Count With Me Engagement Campaign, the cost per messaging conversation started improved from $41.15 to $28.14, which is about a 32% decrease in cost per result.
This shows that the campaigns were able to generate conversations at a lower cost, helping the brand stretch the ad budget more effectively while continuing to drive audience engagement.
Before optimisation, the campaign was facing a few performance challenges:
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