Salomon is a leading footwear and outdoor sports brand known for designing innovative performance products that help people unlock their potential and enjoy more fulfilling outdoor experiences.
Industry E-Commerce
Before & After
Cost Per Result Comparison
Campaign Reach & Impressions Comparison
The Challenge
The old campaign strategies were not using the budget efficiently, resulting in a higher-than-ideal cost per result. For example:
The Summer Adventure campaign recorded a cost per website purchase of S$73.72.
The Catalogue – All Products campaign recorded a cost per purchase of S$102.62.
There is an opportunity to improve campaign efficiency by optimising the campaign structure and allocating the budget more effectively.
Our Approach & Campaign Optimisation
We reviewed the performance of previous campaigns to identify opportunities for improvement. Based on the results, we refined the campaign strategy, adjusted budget allocation, and introduced more personalised ad messaging to better reach and engage the target audience.
Results
95% Lower Cost per Purchase for Summer Adventure Campaign
94% Lower Cost per Purchase for Catalogue Ads
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