This Privacy Policy explains how Cleverly SG Pte. Ltd. (“Cleverly”, “we”, “our”, “us”) and our AI-chatbot platform Ehly collect, use, disclose, and safeguard your personal data when you interact with:

By continuing to use these sites or services, you consent to the practices described below.

1 · Who we are

2 · What personal data we collect and why

Website comments and blog replies
• Data: name, email, comment text, IP address, browser user-agent.
• Purpose: publish your comment, detect spam and abuse.

Contact forms, lead pop-ups, and chatbots (including Ehly widgets)
• Data: anything you type (for example name, email, phone, company, message), IP address, device details, conversation transcript.
• Purpose: respond to enquiries, schedule demos, issue quotes, add you to our CRM or remarketing lists, and improve bot replies.

Ehly admin accounts
• Data: name, business email, hashed password, user role, audit log of actions.
• Purpose: authenticate accounts, prevent fraud, and generate usage reports.

File uploads
• Data: files you upload plus any embedded metadata (for example EXIF or GPS).
• Purpose: provide the service you requested (such as job applications or support).

Usage analytics and telemetry
• Data: pseudonymised visitor or device IDs, pages viewed, clicks, browser/device details.
• Purpose: understand traffic patterns and improve our content or product.

Marketing and ad tags
• Data: cookie or device IDs and on-site actions.
• Purpose: measure ad performance and build custom audiences.

Ehly conversation logs
• Data: end-user inputs, generated replies, timestamps, error logs.
• Purpose: provide real-time answers, quality-assure responses, and monitor abuse.

Future online payments
• Data: card or billing details handled directly by Stripe, PayPal, HitPay, or any equivalent processor.
• Purpose: process transactions; we never store full card numbers on our own servers.

Lawful basis: your express or deemed consent under the Singapore PDPA and Malaysia PDPA 2010, together with our legitimate interests in security and service optimisation (balanced against your rights).

3 · How Ehly handles conversation data

  1. Processing – User inputs are routed through OpenAI’s servers (currently in the United States or Europe) for language processing.

  2. Retention – Raw transcripts are stored for up to 30 days by default for debugging and client reporting, unless a different period is agreed in writing.

  3. No public model training – We do not feed client or end-user data into any public AI model.

  4. Client access – If you chat with an Ehly bot embedded on a third-party site, that site owner may export your transcript under their own privacy terms.

4 · Cookies and similar technologies

We use three categories of cookies:

When you first arrive, a banner lets you accept all cookies or manage non-essential ones. You can also clear cookies in your browser at any time.

5 · Embedded and third-party content

Articles or chatbot answers may embed YouTube videos, social-media posts, external calendars, or booking widgets. Interacting with that content is equivalent to visiting the source site, which may set its own cookies or collect data under its own policy.

6 · Data-retention schedule

You may request earlier deletion at any time (see Section 9).

7 · Who we share data with

Each third-party vendor is contractually bound to act only on our instructions and to implement safeguards that meet or exceed Singapore and Malaysia PDPA standards.

8 · Cross-border data transfers

Our primary servers are in Singapore (AWS ap-southeast-1). Some of our service providers—such as OpenAI, Google, Meta, and HubSpot—may store or process data in the United States, the European Union, or other regions. When that happens we rely on: (a) the providers’ own standard contractual terms or data-processing addenda; and (b) the technical and organisational safeguards those providers make available (for example encryption in transit and at rest). We do not currently maintain separate in-house transfer mechanisms or independent certifications.

9 · Your rights under the Singapore PDPA and Malaysia PDPA 2010

You have the right to:

  1. Access the personal data we hold about you.

  2. Correct inaccurate or incomplete data.

  3. Withdraw consent or request deletion, subject to statutory or contractual retention requirements (for example financial records).

To exercise these rights, email hello@cleverly.sg. We normally respond within 30 calendar days.

10 · Security measures

We take reasonable steps to protect your information, including:

No system is perfectly secure, and we do not claim to meet any specific security standard (such as ISO 27001 or SOC 2). If we become aware of a breach that is likely to harm you, we will notify the affected parties and the relevant regulator as required by law.

11 · User accounts

Public visitors to cleverly.sg and cleverly.my cannot create accounts. Login credentials are restricted to invited business users of the Ehly dashboard.

12 · Policy updates

This Policy applies to current and future Cleverly domains, including cleverly.my (scheduled for launch in 2025). We may amend the Policy periodically. The “Last updated” date will change, and any material revisions will be highlighted via an on-site banner or in-app notice. Continued use of our services after an update signifies acceptance of the revised terms.

13 · Contact us

Privacy Team
Cleverly SG Pte. Ltd.
52 Telok Blangah Rd, #04-01
Singapore 098829
Email: hello@cleverly.sg

This Privacy Policy explains how Cleverly SG Pte. Ltd. (“Cleverly”, “we”, “our”, “us”) and our AI-chatbot platform Ehly collect, use, disclose, and safeguard your personal data when you interact with:

By continuing to use these sites or services, you consent to the practices described below.

1 · Who we are

2 · What personal data we collect and why

Website comments and blog replies
• Data: name, email, comment text, IP address, browser user-agent.
• Purpose: publish your comment, detect spam and abuse.

Contact forms, lead pop-ups, and chatbots (including Ehly widgets)
• Data: anything you type (for example name, email, phone, company, message), IP address, device details, conversation transcript.
• Purpose: respond to enquiries, schedule demos, issue quotes, add you to our CRM or remarketing lists, and improve bot replies.

Ehly admin accounts
• Data: name, business email, hashed password, user role, audit log of actions.
• Purpose: authenticate accounts, prevent fraud, and generate usage reports.

File uploads
• Data: files you upload plus any embedded metadata (for example EXIF or GPS).
• Purpose: provide the service you requested (such as job applications or support).

Usage analytics and telemetry
• Data: pseudonymised visitor or device IDs, pages viewed, clicks, browser/device details.
• Purpose: understand traffic patterns and improve our content or product.

Marketing and ad tags
• Data: cookie or device IDs and on-site actions.
• Purpose: measure ad performance and build custom audiences.

Ehly conversation logs
• Data: end-user inputs, generated replies, timestamps, error logs.
• Purpose: provide real-time answers, quality-assure responses, and monitor abuse.

Future online payments
• Data: card or billing details handled directly by Stripe, PayPal, HitPay, or any equivalent processor.
• Purpose: process transactions; we never store full card numbers on our own servers.

Lawful basis: your express or deemed consent under the Singapore PDPA and Malaysia PDPA 2010, together with our legitimate interests in security and service optimisation (balanced against your rights).

3 · How Ehly handles conversation data

  1. Processing – User inputs are routed through OpenAI’s servers (currently in the United States or Europe) for language processing.

  2. Retention – Raw transcripts are stored for up to 30 days by default for debugging and client reporting, unless a different period is agreed in writing.

  3. No public model training – We do not feed client or end-user data into any public AI model.

  4. Client access – If you chat with an Ehly bot embedded on a third-party site, that site owner may export your transcript under their own privacy terms.

4 · Cookies and similar technologies

We use three categories of cookies:

When you first arrive, a banner lets you accept all cookies or manage non-essential ones. You can also clear cookies in your browser at any time.

5 · Embedded and third-party content

Articles or chatbot answers may embed YouTube videos, social-media posts, external calendars, or booking widgets. Interacting with that content is equivalent to visiting the source site, which may set its own cookies or collect data under its own policy.

6 · Data-retention schedule

You may request earlier deletion at any time (see Section 9).

7 · Who we share data with

Each third-party vendor is contractually bound to act only on our instructions and to implement safeguards that meet or exceed Singapore and Malaysia PDPA standards.

8 · Cross-border data transfers

Our primary servers are in Singapore (AWS ap-southeast-1). Some of our service providers—such as OpenAI, Google, Meta, and HubSpot—may store or process data in the United States, the European Union, or other regions. When that happens we rely on: (a) the providers’ own standard contractual terms or data-processing addenda; and (b) the technical and organisational safeguards those providers make available (for example encryption in transit and at rest). We do not currently maintain separate in-house transfer mechanisms or independent certifications.

9 · Your rights under the Singapore PDPA and Malaysia PDPA 2010

You have the right to:

  1. Access the personal data we hold about you.

  2. Correct inaccurate or incomplete data.

  3. Withdraw consent or request deletion, subject to statutory or contractual retention requirements (for example financial records).

To exercise these rights, email hello@cleverly.sg. We normally respond within 30 calendar days.

10 · Security measures

We take reasonable steps to protect your information, including:

No system is perfectly secure, and we do not claim to meet any specific security standard (such as ISO 27001 or SOC 2). If we become aware of a breach that is likely to harm you, we will notify the affected parties and the relevant regulator as required by law.

11 · User accounts

Public visitors to cleverly.sg and cleverly.my cannot create accounts. Login credentials are restricted to invited business users of the Ehly dashboard.

12 · Policy updates

This Policy applies to current and future Cleverly domains, including cleverly.my (scheduled for launch in 2025). We may amend the Policy periodically. The “Last updated” date will change, and any material revisions will be highlighted via an on-site banner or in-app notice. Continued use of our services after an update signifies acceptance of the revised terms.

13 · Contact us

Privacy Team
Cleverly SG Pte. Ltd.
52 Telok Blangah Rd, #04-01
Singapore 098829
Email: hello@cleverly.sg