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Return on Ad Spend Calculator (ROAS)

Find out how effective your campaign is with the calculator below. It will help you understand how much revenue you can possibly generate for every dollar you spend on advertising

roi calculator
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Budget

The total amount of money allocated for advertising expenses during a specific period.

Your Budget

$100

$100 $30000
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Cost Per
Click (CPC)

The average estimated cost incurred for each click on an advertisement.

Your CPC

$1

$1 $50
Estimated

Estimated
Conversion
Rate

The anticipated percentage of website visitors who are expected to take a desired action, such as making a purchase or filling out a form. This action is based on the percentage that convert

Your Estimated Conversion Rate

1%

1% 100%
Average Sale per Customer

Average Sale
Per Customer

The average monetary value generated from a single customer's purchase or transaction.

Average Sale Per Customer

$100

$100 $30000
Conversion

Conversion
to purchase
rate

The expected percentage of conversions or desired actions (e.g., form submissions) that are likely to result in a completed purchase. This is the action of purchase after converting on website.

Your Conversion
to purchase
rate

1%

1% 100%

Results

Number of Clicks
0
Number of Leads
0
Cost-Per-Lead
$ 0
Value of a Lead
$ 0
Expected Revenue
$ 0
Expected Profit
$ 0

RETURN ON AD SPEND

0 %
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FREQUENTLY ASKED QUESTIONS

ROAS is the short form for Return On Advertising Spend, which is a tool used by digital marketing agencies to measure the effectiveness of the campaign. What the ROAS calculator provides is an indication of how much returns you are getting back for every dollar spent.

It simply takes your revenue generated from the campaign divided by your ad spend giving you results as a percentage or ratio

ROAS is important as it enables agencies to give a broad assessment of performance and efficiency on the campaign. This also allows us to determine which campaigns are driving highest returns and better decision making when allocating advertising budgets.

Yes you can use it across all different kinds of channels.

Yes! This calculator will give you a good estimate to how much budget to spend.