Have you ever typed a certain phrase into google, and out pops a business or service that you are looking for? And it’s located near you?
Google must be reading your mind, right? But do you know it’s just SEM at work? Here, we’ll not only give you a quick 101 on it but also show you how it is done.
Search Engine Marketing (SEM) is paying for advertising that will put your website right in front of your targeted audience.
By paying search engines, you can display your website at the very top of the page, which will give it a big boost in visibility and possibly clicks too.
However, it isn’t as simple as clicking the “check out” button and watching the numbers grow, here are the steps to set up SEM:
Think of what keywords your targeted audience would use, and how it ties back to your product or service. We brainstorm and use the latest tools to find out.
What do you want to achieve with SEM? Is it brand awareness? Sales? Tell us your end goal and let us make it happen.
What are their traits? Do they own a certain device? Or live in a specific state? The more the merrier, so we can get a good picture.
Compared to traditional advertising, such as billboards, or television ads, SEM is the top choice! It’s lower in cost and appears like magic to people who are interested in goods and services like the ones you offer.
SEM doesn’t just generate clicks and visits to your website. It brings benefits that make it worthwhile to implement, such as:
Keywords related to your business will help potential customers or clients become more aware of it.
Be ranked above your competitors in search engines and it can be done without needing a large budget.
Quick in generating revenue as your business will appear in front of potential customers or clients who are looking for something like your products or service
Present your business as the top choice when potential customers search for a service or product.
It is similar to baking cookies! With so many ingredients and flavours to choose from, it may look tough. But with us, we provide a clear map of the road to a successful SEM campaign!
To start off, we select the flavour you want your batch of cookies to have.
We will talk and discuss with you to narrow down terms your potential customers may use! This will depend on your products, services, industry, and goals.
Then, we get our hands on the ingredients, and supplies needed.
We ensure all conversions can be tracked, all the better to crunch those numbers!
Now, we bake them and ensure nothing is out of place. We ensure all position ads and extension are properly implemented.
Now, we ask others to do a taste test, and get their feedback!
We monitor the score and adjust based on it. If your score is high, that means your keywords are going to be cheaper and most likely to gain conversions.
If you suddenly want to bake pineapple tarts, instead of chocolate chip, we will be glad to swap things up too! We will also analyze the feedback, and make any adjustments needed.
Do the results put a smile on your face? Do you have a new goal in mind? We will adjust and analyze the result of the ad campaign and make changes if needed!
It is similar to baking cookies! With so many ingredients and flavours to choose from, it may look tough. But with us, we provide a clear map of the road to a successful SEM campaign!
To start off, we select the flavour you want your batch of cookies to have.
We will talk and discuss with you to narrow down terms your potential customers may use! This will depend on your products, services, industry, and goals.
Then, we get our hands on the ingredients, and supplies needed.
We ensure all conversions can be tracked, all the better to crunch those numbers!
Now, we bake them and ensure nothing is out of place. We ensure all position ads and extension are properly implemented.
Now, we ask others to do a taste test, and get their feedback!
We monitor the score and adjust based on it. If your score is high, that means your keywords are going to be cheaper and most likely to gain conversions.
If you suddenly want to bake pineapple tarts, instead of chocolate chip, we will be glad to swap things up too! We will also analyze the feedback, and make any adjustments needed.
Do the results put a smile on your face? Do you have a new goal in mind? We will adjust and analyze the result of the ad campaign and make changes if needed!
Display your video ads before, during, or after a YouTube video.
You can use both text and images for this. Commonly seen in the form of banners, pop-ups, and landing pages.
Pay search engines to display your ads higher on the relevant search engine.
You connect directly with potential clients and customers! Through keywords, your business will be shown to your target market almost immediately, when you start your campaign.
You can also reconnect with former clients and customers, who may decide to buy from you again.
As mentioned earlier, Google Search Engine Marketing can help increase your online presence, enhancing your brand visibility and awareness. This leads to online leads and increases in sales.
Unlike SEO, SEM is not a matter of better technique, but the most applicable technique to your circumstances and budget. However, both paid and organic marketing are worth investing in, and using them at the same time can help your business grow more compared to relying on one technique.
Yes, this is possible.
Nope! No more pouring cold hard cash down a blackhole with SEM. Contact us for a quote, and you’ll see that we are not kidding!
Much quicker compared to traditional advertising! When potential prospects search for specific keywords, your ads will immediately appear in front of them.
Yes, but it is a piece of cake! Based on your results and goals, you can change keywords, and scale your budget up or down. Just through a few clicks!
Both are equally important, and you can’t play favourites! They are equally important to your digital marketing strategy, and can complement each other to give your business a boost!
Take the clever way and contact us!
Instead of spending countless hours, mastering SEM, and taking precious time away from focusing on your business, drop us a message, and let us help you!
A one-stop digital marketing agency built on transparency and strategic thinking.
From SEO and SEM to media and digital marketing, we have a wide range of services to bring your brand to greater heights.
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