Have you set aside yet another hefty sum for advertising? You’ve probably spent a small fortune, but why isn’t your product or service getting any attention? Why does the mention of your brand still bring up blank faces?
This is where Social Media Advertising comes into play! But before we dive in, let’s have a look at some numbers:
There are 4.62 billion social media users around the globe, which is a whopping 58% of Earth’s total population! In Singapore alone, there are 5.3million users, with Facebook and Instagram being their top platforms.
With Social Media Advertising, you’ll get to reach potentially millions of people, which translates into a huge number of potential customers or clients. But if that isn’t enough to convince you, 87% of Singaporeans spend an average of 2 hours on social media every day!
Contact us now, to find out how to take advantage of it, or continue reading to know more!
Also known as digital marketing, or e-marketing, social media advertising involves creating ads on you guessed it, social media platforms. Paid ad campaigns are run on the platforms to target your selected audience. Like traditional advertising, they too, work to promote sales and increase brand awareness.
But there are benefits to social media advertising that traditional advertising doesn’t bring. And in this age of technology, trust us when we say that the former is the way to go.
Keywords related to your business will help potential customers or clients become more aware of it.
Be ranked above your competitors in search engines and it can be done without needing a large budget.
Quick in generating revenue as your business will appear in front of potential customers or clients who are looking for something like your products or service
Present your business as the top choice when potential customers search for a service or product.
When attending a networking event, it will be easier to interact with someone who has common ground with you.
Leads are prospective customers who are interested in your products or services, and they have the greatest chance of clicking that contact us or check out button on your website! Similar to a networking event, they will be more receptive if you have something in common.
After the event, now that you have made a few connections, the next step will be to stay in touch and keep the relationship going. You can keep a list of leads and send them emails about promotions, offers, or exclusive events.
Social media offers a perfect platform for creating brand awareness. Brand awareness is the fastest way to reach out to your potential customers with great accuracy. Brands with a higher level of awareness are likelier to generate sales because consumers see their product as the obvious solution. If customers recognize your brand quickly and recall your services or products’ benefits, you have successfully created the ideal setting for the buying process to proceed.
Social media is a catalyst for increasing brand recognition if done right. Engagement is the social media metric that can inform you about the number of people interacting with the content you have placed on social platforms. Engagement may come in various forms like shares, comments, clicks, likes, and saves. Your social media engagement rate inform you how interested your audience is, plus which content resonates or does not resonate. You can then tweak your social media copy and strategy based on the information
Remarketing on social media can help an individual or business in reaching leads once more. Remarketed ads remind users about your products or services, thus encouraging them to purchase them again. The ads usually contain content that someone had previously viewed.
This makes conversion extremely effective and usually much cheaper than normal ads
Easy! Just contact us, and we will get started right away. We do all the work, and you reap the benefits, and that’s what we call a definite win! We free up your time, so you can focus on your business!