Creating and updating your site’s content, tweaking meta and title tags, and improving the site’s speed. While on-page SEO is essential, you shouldn’t neglect off-page SEO as it can get your brand in front of the targeted audience, and establish its reputation amongst competitors.

Ranking well along with generating leads is the aim of most brand owners, and here’s how off-page SEO can help you achieve it!

Guest Posting
This is where you write articles that will be published on other sites, and depending on the size and reputation of it, can give you a rise in authoritativeness and trustworthiness. If the site that published your guest post is an established authority in its field, it will definitely be of great help in raising your credibility in the eyes of Google and prospective customers.

When publishing a guest post, you may also want to ask for a link back to the site of your brand. However, even if they’re unliked, brand mentions can play a huge role in elevating your reach. Therefore, with or without a link, it will be a win-win situation!

Backlinks
Have you seen the craze for a product or service after a highly influential figure is revealed to be using them? Backlinks work in a similar manner, where if an authoritative and trustworthy site links to your brand, then others may see it as being well-regarded along with being of high quality.

Backlinks can also indicate to Google that you’re an authority in the field. For example, if you were linked by sites such as Washington Post, New York Times, and World Wildlife Foundation, it will be similar to having a nod of approval from them.

Before you go website hunting to build backlinks, keep in mind that depending on your niche, the sites that are regarded as authoritative may vary. The Washington Post may be a well-regarded site for international politics, but a poor one for wildlife conservation.

 
Reviews by clients or customers

How many of us have bought a product or service because of a positive review we’ve seen on Google?

Do you know? Reviews that are left on Google affect your brand’s website’s rank on the search engine.

And they’re a great way to build trust! Your prospective customers will perceive reviewers as a neutral third party that isn’t affiliated with the brand and are therefore more inclined to use them as a measurement of your product or service’s quality.

Good reviews signal that your brand is trusted by clients, along with being a legitimate business, but negative ones aren’t the end of the world! The owner’s response plays a huge role too. By responding positively to them, you can show prospective customers that the brand strives for constant improvement.

Social Media Marketing
When people show interest in a brand, they’ll want to know more about it, and that’s where social media steps in.

While creating a social media page doesn’t boost your rank, it can drive traffic to your site and raise the brand’s credibility. As prospective customers engage with your brand, their relationship with it will surely strengthen.

The content shared on your page may get linked and shared widely. And even if it doesn’t happen, you’ll still benefit from the attention which equals more searches on Google!

Furthermore, no one enjoys a one-sided conversation, so be sure to interact with the users from time to time! Let your brand feel human and approachable to foster trust, as it can be the nudge that’s needed to turn a casual browser, into a loyal customer.