deco blue curve



deco purple curve
But first, let’s EEAT. ​​
How do you EEAT?​​
What is off-page SEO and why is it important?​​
Too much to take in? Here’s a better way!​​
seo links webinar hand cyberspace concept

15 February 2023



We all know what happens on-page for SEO. There’s content writing, using images to draw attention, and creating a positive user experience for those who visit your website. Once your site is optimized and ready to go, it doesn’t mean that you can sit back, relax, and enjoy a cup of tea.

There’s still off-page SEO waiting to be done.

Read on to know what it is all about and how can it give your site a rise up the ranks on Google search.

But first, let's EEAT.

Before we jump in, let’s get to know EEAT!

An acronym for Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT)

For example, if you’re searching for “fun places to visit in Singapore.” or “adorable baby animals”, then EEAT won’t be heavily influencing the results. This is because what is considered “fun” or “adorable” is subjective and if you see a photo of a baby animal that you think is ugly, it won’t be a big deal.

However, if you search for “How can SEO help my business?” or “Should I use Black Hat SEO?” then it will have greater importance as the results could potentially affect your business.

Imagine having an article that pushes SEO myths as the truth being displayed at the top of search results. Or a so-called SEO guru claiming Black Hat tactics is the way to go.

Therefore, if misleading or inaccurate content is ranked highly for queries that may affect a person’s health or wealth, the consequences can be worse than a mild annoyance.

How do you EEAT?

EEAT may seem complicated but let us simplify it for you!

Trust us, this will all tie into off-page SEO!

As you’re writing about a subject matter, have you had first-hand experience with it? If you’re writing about a day in the life of a chef, it will be a plus if you yourself are one as it lends credibility. The same goes for reviewing a service or product as it is recommended for you to have used it for yourself instead of reading the experience of others. This is the easiest bar to cross compared to the rest.

Would you rather take cooking advice from a chef or someone who only knows how to make instant noodles?

Your credentials, qualifications, as well as experience come into play here! Don’t be afraid to brag, as what you want to do is prove that you have the expertise to write and publish content on a particular topic.

This is especially important if the content touches on financial, legal, or health-related matters that users may refer to when making decisions.

Similar to expertise, but with a twist!

Now that you’ve displayed your credentials proudly in the open, it’s time to make a name for yourself. Authority in EEAT refers to reputation, where your goal is to be the go-to source on the topic being targeted.

You want users to nod and proclaim, “I’ve found what I need!.” instead of hopping to another site.

This isn’t just about content, but your entire site.
To increase your trustworthiness, transparency will be needed, such as:

  • Who is the author of the content?
  • Where did you get your facts and/or figures from?
  • Is your website secure?

It can also come from reviews left by previous clients, or in the form of endorsements by influential figures in the field.

Now, let’s move on to off-page SEO!

What is off-page SEO and why is it important?

Creating and updating your site’s content, tweaking meta and title tags, and improving the site’s speed. While on-page SEO is essential, you shouldn’t neglect off-page SEO as it can get your brand in front of the targeted audience, and establish its reputation amongst competitors.

Ranking well along with generating leads is the aim of most brand owners, and here’s how off-page SEO can help you achieve it!

Guest Posting
This is where you write articles that will be published on other sites, and depending on the size and reputation of it, can give you a rise in authoritativeness and trustworthiness. If the site that published your guest post is an established authority in its field, it will definitely be of great help in raising your credibility in the eyes of Google and prospective customers.

When publishing a guest post, you may also want to ask for a link back to the site of your brand. However, even if they’re unliked, brand mentions can play a huge role in elevating your reach. Therefore, with or without a link, it will be a win-win situation!


Have you seen the craze for a product or service after a highly influential figure is revealed to be using them? Backlinks work in a similar manner, where if an authoritative and trustworthy site links to your brand, then others may see it as being well-regarded along with being of high quality.

Backlinks can also indicate to Google that you’re an authority in the field. For example, if you were linked by sites such as Washington Post, New York Times, and World Wildlife Foundation, it will be similar to having a nod of approval from them.

Before you go website hunting to build backlinks, keep in mind that depending on your niche, the sites that are regarded as authoritative may vary. The Washington Post may be a well-regarded site for international politics, but a poor one for wildlife conservation.

Reviews by clients or customers

How many of us have bought a product or service because of a positive review we’ve seen on Google?

Do you know? Reviews that are left on Google affect your brand’s website’s rank on the search engine.

And they’re a great way to build trust! Your prospective customers will perceive reviewers as a neutral third party that isn’t affiliated with the brand and are therefore more inclined to use them as a measurement of your product or service’s quality.

Good reviews signal that your brand is trusted by clients, along with being a legitimate business, but negative ones aren’t the end of the world! The owner’s response plays a huge role too. By responding positively to them, you can show prospective customers that the brand strives for constant improvement.


Social Media Marketing
When people show interest in a brand, they’ll want to know more about it, and that’s where social media steps in.

While creating a social media page doesn’t boost your rank, it can drive traffic to your site and raise the brand’s credibility. As prospective customers engage with your brand, their relationship with it will surely strengthen.

The content shared on your page may get linked and shared widely. And even if it doesn’t happen, you’ll still benefit from the attention which equals more searches on Google!

Furthermore, no one enjoys a one-sided conversation, so be sure to interact with the users from time to time! Let your brand feel human and approachable to foster trust, as it can be the nudge that’s needed to turn a casual browser, into a loyal customer.


Too much to take in? Here’s a better way!

We’ve come to the end of an undeniably long blog post! If just the thought of getting started tires you out, why not contact us at Cleverly today and let us handle them for you?

Off-page SEO and EEAT, are always changing as Google is always updating its best practices for websites. Having to keep up with them can truly be time-consuming, so let us free up precious time for you to spend on building your brand!

Why should you choose us?

We are transparent in each step we take. If you’re curious about how we carry out our tasks, simply ask and we’ll be more than happy to share!

We are always in the know about Google SEO and its best practices! Being a Google Partner has its perks and we use them to stay one step ahead.

We keep you in the loop! Don’t worry about disappearing acts or have late nights wondering what we are up to. With us, you’re always in the know.

And we are also listed on Best SEO in Singapore

and surely award

Take the clever route and get in touch with us today!