What is SEO & How It Works

Many of you have heard the term SEO before. But you may not know what the word stands for. The term SEO stands for Search Engine Optimization, and we will learn more about it today. So, if you have ever wondered what SEO is, stick around and find out more. You can read a bit more about a brief history of Google Updates here


What Is SEO

As you have learned above, SEO stands for Search Engine Optimization, but what does that mean? SEO is the practice of actively trying to increase the amount of traffic to a website by utilizing organic search engine results. This is done by using relevant keywords mixed in with content. Keywords are powerful tools, and if you use the right ones, you will bring in the right type of traffic. In addition to the volume of traffic generated, SEO also tries to bring in quality traffic.

How SEO Works

To understand how SEO works, you must look at each element that goes into the process. Below is a breakdown of each element, so you can get a better idea of how SEO works.

  • Value of traffic:

    Bringing in tons of traffic to your website is great, but the value of that traffic matters. Poor-quality traffic does you no good. For example, if Google tells visitors, you are a leading expert in cars, when your site is dedicated to model cars, that traffic is useless. The goal of SEO is to bring you visitors that are interested in the products or services you are offering.

  • The volume of traffic:

    Now that you are bringing in high-quality traffic, you will want to bring in as much as possible.

  • Organic Results:

    The final goal of SEO is to bring in organic results. These are called SERPs or search engine results pages. Most SERPs are in the form of ads. Any traffic that you receive that you do not have to pay for is called organic traffic.

Now that we know the elements of SEO, let us find out how it works in search engines like Google. You might think that when you search for something in Google, it magically appears out of thin air. The truth is Google uses crawlers to search the internet for content that is relevant to the terms you type in. Google gives priority to websites with the most relevant and accurate information. The more optimized a website is, the more likely it will rank higher on search engines.


Pros and Cons of SEO

Now that we know what SEO stands for and how it works, let us look at a few pros and cons.



  • Saves you money:

    Marketing your website can be expensive if you must pay for ads. SEO can help bring in quality traffic without spending a dime.

  • Your rank will be higher:

    If you utilize SEO on your website, chances are you will rank higher in the search engines.

  • Higher conversion rates:

    A website is an investment of time and money in hopes of turning a profit. SEO can help covert your time and money into better profits.

  • Allows you to target visitors:

    If you are after a certain target audience, you can use keywords to bring those visitors to your website.



  • Success won’t happen overnight:

    When using SEO, you have to keep in mind that results are not going to come overnight. It takes a long time to rank.

  • Your competition might be smarter:

    Some niche industries can be highly competitive. If someone has better keywords than you and the right content, your SEO efforts may be wasted.

  • Sometimes rankings get lost:

    When a search engine makes major changes, sometimes the rank you work so hard to get can get lost.


SEO Basic Checklist

Please check out this SEO checklist before you go. It will help guide you in the right direction when building your next SEO campaign.

  • Do your homework and find the right keywords
  • Make sure you are using the Google Search Console
  • Setup Google Analytics
  • Always strive to produce high-quality content
  • Keep up with the latest search engine updates
  • Take a look at your competition and see what keywords they are using
  • When in doubt, work with an SEO professional
  • Read SEO Part 1


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